Different types of Public Information.

Advice and Information Campaign-

The target audience for this advert is teenagers and upwards, mainly because the images and information are too graphic for younger children.

The advert is designed to shock, advise, and be informative. it also offers a way of getting out of the problem, in this case; smoking.

The video enhances the message being given by including graphic images, narrative, a typical situation and a dark atmosphere. Showing the insides and the effects that smoking has on the user is clearly displayed. It is clearly there to stick in your mind.

It would be screened in the afternoon, morning and night, as they would try to grab the attention of as many as possible to inform them of the dangers of smoking. Also, most people are at home in the afternoon and this is one of the main times for people to be watching television.


Direct messaging, Awareness Campaign-

The target audience is Older Children, Teenagers and upwards because younger children wouldn't understand the situation. All the children would see and hear are children eating, drawing and sitting. Any other age groups, especially parents with children of their own, would completely understand it.

The video enhances the message being given by showing quick images of children living under poor conditions in dusty un-tidy homes with all of them living their daily lives in somewhere that is normally inhospitable, narrated by celebrity Paul 'O' Grady to promote this message among people who know him and the public that is watching.

It would be screened/displayed all the time, as anybody and older children can be home at the day, but not as often as the afternoon. At night, most children and teenagers are in bed, and so they do not show it as often at that time.

Un-conscious messaging, Propaganda-

               

These are two very different posters that display a somewhat same message- Support the country.

These are World War 2 Propaganda posters to support the war and the men fighting in it. The audience would mainly be teenagers and adults, as children would rarely be able to support in the war.