Sketching out was annoying as the design had to attract the attention of any audience, we had multiple designs such as Sci-Fi, Hippie, Light and Dark. I chose Sci-Fi as it was easier to create using only 3 or so colours.
Mock-up design was fairly easier than I thought as I now have better experience in using photoshop due to previous units. I used Layers to add text, Design and shapes for the base shape which was a circular design. I used colours that contrasted well to attract the audience.
Studio and location photography was a bit hard, as one person needed to angle the light and the other to arrange the trainers to contrast the light to our specifications. We practiced this for when we may need to take photos for our shoe/trainer advertising using photo editing software. Styles included Dark, Shady, Light and Stagelight.
I used Photoshop to create my poster/logo and used shapes, pencil and painting tools to add colour to it, I added layers for each individual shape and text which helped to keep it together.
My Strengths are…
Sketching out design layouts using different colours that contrast well together.
Studio and location photography because I knew some different styles and knew that I could use them.
My Weaknesses are…
Studio and location photography for when I had to constantly remember the light settings for each individual style of lighting. This could be overcome by remembering the settings and planning better
My design is suitable for my target audience (teens and adults) because it has a Modern Sci-Fi touch to it, using cartoons would not contribute towards this as children are not part of the target audience.
My design responded correctly to the brief because it was clear, bold and communicated the information across with no problems.
My Logo was interesting and it hooked the buyer/watcher with its simple, sleek design that said that it is a film media company and will deliver good service.
It is sci-fi action looking, which is what the majority of movies and films are these days, this allows a link in with the public, allowing them to understand that this is the kind of films we can produce.
It clearly says, JJ Smith's FILMS. This bold text allows just a quick glance for anyone to know what this company is for.
My Weaknesses are…
Studio and location photography for when I had to constantly remember the light settings for each individual style of lighting. This could be overcome by remembering the settings and planning better
My design is suitable for my target audience (teens and adults) because it has a Modern Sci-Fi touch to it, using cartoons would not contribute towards this as children are not part of the target audience.
My design responded correctly to the brief because it was clear, bold and communicated the information across with no problems.
My Logo was interesting and it hooked the buyer/watcher with its simple, sleek design that said that it is a film media company and will deliver good service.
It is sci-fi action looking, which is what the majority of movies and films are these days, this allows a link in with the public, allowing them to understand that this is the kind of films we can produce.
It clearly says, JJ Smith's FILMS. This bold text allows just a quick glance for anyone to know what this company is for.
Unit One Final Grade Unit 1 AO1 Unit 1 AO2 Unit 1 AO3 Unit 1 AO4
ReplyDelete47/C 11 10 13 13
Highlight - You have shown a good understanding of design in relation to target audience and media production. Demonstrating good Photoshop skills when creating your digital logo.
Next step- Explore different creative ideas before settling on a finish idea. Focus on the visual quality of outcome. What does the image communicate the colours used and the style/design of the typeface. Quality of design is Key. You must extend your evaluation adding more detail as this is the weak area of your coursework.