The NSPCC are another Children Protection charity responsible for the sole purpose of prevention of child abuse, they don't focus too much on poverty abroad and such, but children in homes being abused are their top priority. The image above seems to send a message of safety, the colours represent that of a first aid box.
The poster campaigns they show are usually highly graphic and for some, upsetting. These images are graphic because the message they give must stick out, so it may be transferred to EVERYONE.
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