My rebranding for Barnardos charity ideas.
The current target audience for barnardos is adults, however children need to know about the dangers they face, not just adults, changing the type of font they use in their posters may attract children so that they understand what is staring at them as a risk.
Barnardos images are a bit graphic, and not suitable for all audiences. By reducing the amount of violence in the images currently presented, children will come to understand its meaning and an increase in brighter colours such as red, blue, yellow and green will do just as good for the benefit of the children around us.
The way things are presented in their advertisements are very hard to understand for children, so maybe simplifying it will give them a chance to learn all about what Barnardos do and how they can help or go to them for advice and comforting. Barnardos needs to seem approachable, for if a child has something to report, what is the use if they are too nervous or scared to approach them?
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