Examining Visual qualities of Trainer Posters.

The function of an advert is to literally broadcast the ideas of a product, its features and why it should be purchased, this can be shown with a Bold Title, colours to attract a target audience and the product itself has to be explained in a simple way; because 8/10, people will look for a moment, and just walk away.

Some of the main features of an advertisement include Informative texts, Images and design.
Some adverts include a storyline, like the poster to the left, the trainers are arranged to look like a heart which is sending out the message "Sport does well for your health" so why not wear the trainers? maybe a slogan using a play on words; sometimes even a theme is set around holiday periods for that extra boost of popularity.

But if there is one thing straight here, its not aimed at children because there is no bright colours, and the background is plain silver; to kids its just a logo and a pair of trainers arranged upwards, but to an adult or young adult it is plain and simple because the adult understands the simplicity of adverts.

The only visual elements to attract the audience are the logo, the slogan and of course the trainers and what they are representing. No bright colours, no information, no other imagery. They have most likely used Photoshop to create this poster because of its popularity in business and that it is the ultimate tool in manipulation of photography, due to Illustrator's balance between writing and a complicated layer system for photos.

Also its because trainers cant hover in mid air, so photoshop can place the images there and all the sports equipment around the trainers are layered individually to look like a heart.



These graffiti casual trainers look more colourfull so it is for a younger audience, for people who want to draw a lot of attention to themselves.


This is aimed mainly at self-conscious minority of teens an children who want to look different that everybody else or just want to show off to their friends. The advert shows distorted colour exploding from the trainers, colours of black, green, blue and purple these colours are popular with teens who spend their times in the streets or in gangs.

 The advert also shows the background as plain silver as well, except this time it makes the trainer stand out so at a moments glance, they know as much as they need to. Because to be truthful, teenagers these days don't care about information, they just care about how they look and whether they are popular. For the same reasons as the last, I think this is made on Photoshop.

The advert is split into 3 screenshots to make the visual elements more pleasing and vibrant. This adds more interest into the product, leaving most customers astounded and peer-pressure is caused by brands such as this.

This advert is very different from the rest as it involves a storyline of war with a pair of soldiers using Mizuno trainers as sandbags instead of the barriers they were supposed to, this shows that the trainers are high impact and are very durable.

The colours in the pile on the adverts suggest they are colour variant and come in a number of unique designs. These seem to be aimed at a wide range in an audience including Teens , mostly Adults and children.



This advert seems to be set up in green screen photography software via camera and a computer. This is a fairly good choice if you want to make a more realistic un-edited Poster for the public.

For a sum up of everything, I believe that I could use the first poster's layout and message sending properties, the 2nd posters vibrant colours and the ability to stand out, and the last posters representation of different situations involving the product. These are three key points in my advertising campaign for trainers.



 

Composite using Photoshop (Putting my poster in the Branding Museum)

Step 1- I found a picture of a museum and found My Timeline Poster in my documents.

Step 2- I then added them both to Photoshop and dragged the Timeline over on the Museum image and also zoomed it down to size and put it over the door.

Step 3- I made sure that in the bottom left corner that the white rectangle overlapped the black one and clicked the tick at the bottom of the top toolbar.

Step 4- I pressed the small circle within a rectangle button to create a Mask Layer, selected the Timeline Poster and pressed cmd+I to invert it to the Mask Layer.

Step 5- I selected the paint brush,
selected a smaller size, opacity set at
37% and then gently painted over
where the poster was to begin with
and it gradually began to show
through, thus completing the image


Step 6- Make sure during steps 2, 4
and 5 that you take screenshots to
document your work.

Screenshots of Timeline Poster stages (Illustrator)

Step One - Open Illustrator and create a layer by clicking the small button in the layers panel in the bottom right of the screen.

Step Two - After you have made a layer, select the rectangle in the toolbar on the left side of the screen and drag it across the centre of the screen leaving space in a reasonable size for writing and uploading images.

Step Three - Click a colour of your

choice to change the rectangle and then create a new layer by repeating Step One and upload any files or images you need before doing anything else as not to dis-organize anything or make it unreadable or lost.

Step Four - Create another layer and
click the small T icon and drag a small text box across under or above your information, image, file etc. and type whatever information you need
to provide.

Step Five - If there is any other
information you missed out on, repeat Step One and Step Four to complete your work activity.